Posted: May 15, 2012 by Wildcat in Uncategorized
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Jimmyjane’s conceit is to presuppose a world in which there is no hesitation around sex toys. Placing its products on familiar cultural ground has a normalizing effect, Imboden believes, and comparing a vibrator to a lifestyle accessory someone might pack into their carry-on luggage next to an iPad shifts people’s perceptions about where these objects fit into their lives. Jimmyjane products have been sold in places like C.O. Bigelow, the New York apothecary, Sephora, W Hotels, and even Drugstore.com. Insinuating beautifully designed and thoughtfully engineered sex toys into the mainstream consumer landscape could push Americans into more comfortable territory around sex in general. Jimmyjane hopes to achieve this without treading too firmly on mainstream sensibilities. “Not everyone sits in a conference room and talks about vibrators, dildos, anal sex, clitorises — and we do,” Imboden explained. “It’s important for us to remain a part of the mainstream culture and sensitive to how normal people discuss or don’t discuss these subjects.” (via Can a Better Vibrator Inspire an Age of Great American Sex? – Andy Isaacson – Technology – The Atlantic)

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