Posted: March 25, 2012 by Wildcat in Uncategorized
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The internet of things will allow the products we buy to act as social objects with their own virtual Facebook profile equivalent, around which new experiences can cluster, according to Andy Hobsbawm, founder and chief marketing officer of Evrythng. Speaking at the Economist’s Technology Frontiers conference, he explained that machine-to-machine interactions such as tweeting fridges tended to get a lot of attention, but that his company was particularly interested in the “people and machines stuff”. (via A ‘Facebook of things’ could give appliances their own social presence (Wired UK))


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